Curriculum
Our comprehensive curriculum spans four essential modules, each addressing a crucial aspect of business management for digital technologies.
Each module includes a C-Suite workshop, where executive guest speakers share their expertise and insights, providing you with invaluable knowledge and real-world perspectives.
Programme Lead Adèle Yaroulina highlights that, “Every course and module has been thoughtfully designed to create a cohesive and comprehensive learning journey. Beyond the strong academic and practical foundations of the programme and the insights shared by our guest speakers, the opportunity to meet and learn alongside talented peers is an invaluable part of the experience.”
Modules
Module 1: Lifecycle of a Startup
Discover the journey of transforming an innovative idea into a scalable, sustainable business. Understand the stages, challenges, and milestones every entrepreneur encounters, giving you a clear roadmap for growth.
Module 2: A Path to PMF (Product-Market Fit)
As a startup navigating the path towards PMF, learn how to understand who your target audience is, identify and validate your target market, refine your product, and achieve the critical alignment that transforms a good idea into a business that truly resonates with customers.
Module 3: Organizational Culture
A startup’s success depends on its people. Learn how to build a values-driven culture that attracts, motivates, and retains a great team while driving performance and shaping your startup’s identity from day one.
Module 4: A Guide to Getting Your Business Noticed
Master the essentials of brand positioning, marketing strategies, and customer engagement to ensure your startup stands out in an increasingly crowded marketplace.
Module 5: Impact Simplified: From Concept to Action
Turn your ideas into measurable impact. Learn to set clear goals, track outcomes, and create strategies that make your vision tangible and actionable.
Module 6: Media and PR Strategy for Startups
Unlock the power of storytelling. Learn how to craft compelling narratives that captivate audiences, pitch to media outlets, and manage your startup’s public image effectively.
Module 7: The art of sales
Master the essentials of selling your product or service. Learn persuasive techniques, negotiation strategies, and customer-centric approaches that drive revenue and growth. This module transforms you into a trusted advisor who creates real value for customers.
Module 9: Build a Crisp and Convincing Pitch Deck
Create pitch decks that captivate investors and deliver results. Learn to present your vision, traction, and strategy with clarity and impact.
Module 10: Exit strategies and exit cases
Explore how startups successfully navigate exits. Learn from real-world cases and proven strategies for acquisitions, mergers, or IPOs - ensuring you maximize value and leave a lasting impact.
