Welcome to the Speed Master Executive Course!
A 16-hour online programme for entrepreneurs who want to level up their startup. Developed and delivered by the expert teams of 28DIGITAL, the European Platform for Sport Innovation (EPSI), and the European Business Angels Network Sports (EBAN Sports), with contributions from executive speakers and industry leaders.
Individual Pass
€790
Start-up Pass
€1900
- October 2026: 15, 22, 29
- November 2026: 5, 12, 19, 26
- December 2026: 3, 10, 17
Live interactive videoconference
English
- Individual: €790
- Start-up Pass: €1900
(up to 5 team members) - 28DIGITAL Partners receive a 50% reduction in the entry fee
1 session per week (2 hours)
- Lifecycle of a sports tech startup
- Team Dynamics
- Product-market fit
- Business planning
- Marketing in the world of sports
- Sales in the world of sports
- Constraints, Regulation and Real-World Operations
- Pitch deck
- Fundraising
- Exit strategies
Validated by 28DIGITAL
15 October 2026
Overview
Building and scaling a sports tech startup is an exciting yet demanding journey. Founders must navigate evolving market dynamics, industry regulations, business growth challenges, fundraising, and the unique complexities of the sports ecosystem. Success requires resilience, adaptability, strategic thinking, and a deep understanding of both technology and sport.
Sports Master has been created by 28DIGITAL, EPSI (European Platform for Sport Innovation), and EBAN Sports (the sports-focused community of the European Business Angel Network) to equip sports tech founders, entrepreneurs, and innovators with the knowledge, skills, and network needed to successfully launch, grow, and scale their ventures.
Through ten practical modules, participants will gain valuable insights into the entire startup lifecycle—from product-market fit and business planning to marketing, sales, fundraising, and exit strategies. Each session is designed specifically for the realities of building a company in the sports industry.
We know founders are busy. That's why Sports Master is delivered through interactive online sessions that fit around demanding schedules. Combining expert-led lectures, real-world case studies, and practical discussions, the programme focuses on providing actionable knowledge that participants can immediately apply to their businesses.
Learn from experienced entrepreneurs, investors, sports industry leaders, and international guest speakers. Discover the opportunities and challenges unique to sports innovation, expand your professional network, and join a community of ambitious founders shaping the future of sport.
Whether you are launching your first sports tech venture or looking to accelerate an existing startup, Sports Master provides the tools, insights, and connections to help you succeed.
As Chief Innovation, Education and Marketing Officer Diva Tommei notes, "Professionals love learning from other professionals. This one-of-a-kind course brings together groups of outstanding tech startups. Not only do they learn from instructors with tons of real-world business experience, but also from each other as well."
Who Should Attend
This course is particularly suitable for:
- Sports tech entrepreneurs
- Tech startup founders
- Early-stage startups
- Sport innovation professionals
- Sport business professionals
- Product managers in sports tech
- Innovation managers in sports organisations
- Startup operators
- Venture builders
Upon completion of the course, participants will have acquired the ability to:
- Understand the full lifecycle of a sports tech startup, from idea validation to growth and exit;
- Navigate the specific dynamics of the sports ecosystem, including partnerships, seasonality, and long sales cycles;
- Build and manage high-performing teams with complementary skills and strong industry credibility;
- Identify, test, and achieve product–market fit within complex sports environments;
- Design sustainable business models and apply key financial metrics to support growth;
- Develop effective marketing strategies tailored to sports audiences, communities, and brands;
- Structure and execute sales processes within the sports ecosystem and manage key stakeholders;
- Navigate regulatory, operational, and ethical constraints in real-world sports contexts;
- Create and deliver compelling pitch decks adapted to different audiences and investors;
- Understand fundraising strategies, funding sources, and how to engage the right investors;
- Evaluate exit strategies and understand how long-term decisions impact startup valuation and acquisition potential.
Course Duration & Commitment
The course requires a commitment of two hours per week for 10 weeks.
Regular attendance is crucial to maximize the benefit of Sports Master participation. As such, certificates of completion will only be granted to those who attend a minimum of 8 sessions. Although no prerequisites are defined for the course, we believe that entrepreneurial mindset and problem-solving attitude are relevant requirements to fully benefit from the programme.
