Marketing Lead

28DIGITAL is Europe’s digital innovation engine, a multi-stakeholder platform, rooted in European values and open to the world, we turn knowledge into innovation, scale startups into global ventures, and build the next generation of digital talent to shape a fair, competitive, and human-centric digital future. 

We work at the intersection of science, business, and society, transforming breakthroughs in AI, cybersecurity, robotics, and advanced computing into solutions that strengthen Europe’s sovereignty, accelerate the green transition, and improve lives.

For more information, visit www.28digital.eu.

Join us as a Marketing Lead and work within the 28DIGITAL Marketing department to facilitate the communication and dissemination of innovation programs and EU projects conducted by 28DIGITAL and our consortium partners.

This position will fill a role at the intersection of digital marketing and digital tech. Individuals with strong communication skills, an analytical mindset, knowledge of the tech sector and experience in EU-funded projects are encouraged to apply.

You will report to the Senior Marketing & Dissemination Lead.

• Coordinate communication and dissemination tasks in EU-funded projects and utilise your prior project experience to ensure operational excellence and timely execution of deliverables and reporting.
• Develop and implement communication campaigns. Use a data driven approach to monitor, adapt and improve campaign performance.
• Deliver the outward facing image of projects with strategic importance to Europe’s digital sovereignty in a manner that maximises engagement and understanding.
• Prepare compelling digital content, both written and visual. Leverage your background in content and product marketing, along with understanding of digital tech trends to maximise impact.
• Oversee the production of websites and promotional materials, ensuring alignment with project goals and branding and EU rules for visibility.
• Test and deploy new marketing strategies. The marketer’s toolkit is evolving more rapidly than ever. You will help keep 28DIGITAL at the forefront of this evolution.
• Organise and promote events.
• Attend project meetings and events, with occasional travel across Europe to partner locations and event venues.

• Professional growth: Work in a dynamic environment at the intersection of digital technologies and entrepreneurial innovation.
• Impactful work: Contribute to building a sustainable and inclusive digital Europe.
• Collaborative environment: Engage with a diverse team and partners across Europe.
• Travel opportunities: Occasional travel to other European locations and 28DIGITAL offices.
• Work flexibility: Remote and/or hybrid working environment.

Must have:

• Languages: Finnish native, English C1 or better.
• Academic degree (BSc/MSc) in marketing, communications, journalism, political science, or a related field — or a degree in a technical discipline (e.g., science, engineering, technology) combined with proven experience communicating complex technical topics.
• Deep familiarity with EU funding programmes (e.g., Horizon Europe, EIC Accelerator, Digital Europe) and the communication/reporting requirements of EU Funded projects.
• Demonstrated hands-on experience producing deliverables for EU funded projects (e.g., dissemination materials, newsletters, white papers, public reports).
• 3+ years experience in relevant marketing or communications positions.
• Demonstrated knowledge of the digital tech landscape.
• Experience creating B2B and B2C marketing content aligned with brand voice and strategy.
• Graphic design skills using Canva and Adobe Creative Cloud.
• Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Oktopost).
• Ability to repurpose data and insights into compelling stories or visuals.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
• Strong knowledge of marketing KPIs and how to track them (e.g., CAC, LTV, CTR, conversion rates).
• Familiarity with customer segmentation and audience targeting.

Nice to have:

• Knowledge of the digital health tech landscape may be a bonus for some applicants.
• Experience organizing online and in-person events, webinars, conferences, etc. 

Finnish native and English C1 or better are required. Additional EU languages are a bonus. Excellent verbal and written communication skills are essential in this role.

Employee must reside within Finland and will frequently be required to work from the Helsinki (Espoo) office. Occasional travel to other European destinations will also be required (10% or less).

If you're passionate about digital transformation and want to contribute to Europe’s innovation leadership, we’d love to hear from you. Please send your resume and motivation letter to marketingleadfinland_2025@28digital.eu outlining how your skills and experience meet the qualifications of the position.

Only applications with a PDF motivation letter will be considered.

At 28DIGITAL, we are committed to creating a diverse and inclusive environment. Join us in shaping Europe’s digital future!